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Communicate For Success

Stereotyping is Bad for Business

9/24/2017

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​When I decided to embark in the corporate world in my 20’s, I figured if I just display that I am articulate and smart this will be a snap. I was wrong. Apparently, there is this unspoken rule that black women must stay within a medium of: not too happy, not too sad, never angry, and always willing to be the team player (even if the team does not want to play).
I have walked this fine line for 20 years. I have found I can never be fairly judged based on the negative stereotypes given to black women. This is what I do know about myself:
  • I have an amazing home life, so I am not an angry black woman.
  • I am smart, articulate, and ready to embrace change.
  • I am educated, and I have the degrees to prove it.
  • I don’t need anyone to help me, because I am quite resourceful.
  • I belong in the corporate world based on my experience.
Why is it necessary for me to say this? Stereotyping is not winning business. Company’s lose opportunities by not understanding each employee’s communication and learning style.  No one is asking to bypass necessary skills to do the basic requirement of a job. Employees want a level playing field where you see the experience and education. No one should understand why they are being stereotyped or miscommunicate who they really are to advance in any industry.
Many companies are already understanding the importance of accepting all races, genders, and age ranges. These companies are enriched with diversity and a range of experience and skills that further grow the company. If an employer wants to take the necessary steps to understand how individuality leads to true diversity they need to eliminate stereotypes. Many opportunities can be missed by not understanding the negative effects of stereotyping. 


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    Juanita Espino B.S. Comm., M.A.Ed. 

    Communications Consultant and Professional Advisor

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